Privacy Policy

Palace Sports & Entertainment Privacy Policy

Who We Are

This policy applies to all Palace Sports & Entertainment patrons and customers. This privacy policy is intended to inform you about how your personal information under our control is collected, used and kept safe. Palace Sports & Entertainment is comprised of the following entities:

  • The Palace of Auburn Hills
  • DTE Energy Music Theatre
  • Meadowbrook Music Festival
  • Detroit Pistons
  • Pistons Locker Room stores (formerly Palace Locker Room stores)

What personally identifiable information do we collect from you

Palace Sports & Entertainment may collect personally identifiable and aggregate information about you. Personally identifiable information is any information that can be used to identify, contact or locate you as an individual. Aggregate information is composite information that groups information about you with other individuals. Aggregate information cannot be used to identify individual contact information or track individual purchasing patterns.

Personal information may include your name, address, telephone number, email address, credit card information, ticket purchases, event attendance history and personal preferences.

How this information may be collected

We may collect this information through a variety of means including correspondence with you, transactions with you and from web site visits, third party sources and direct and indirect contact with you. We may collect public and nonpublic personal information about you from any of the following sources:

  • Transactions conducted with you, which can include website, phone, or store purchases
  • Correspondence with you from email, phone conversations, letters, questionnaires, applications and surveys
  • Information services and consumer reporting agencies
  • Professional sports leagues including the NBA
  • Third party event transaction providers such as Ticketmaster
  • Other sources that you have given your consent to share information

How we use the information

Palace Sports & Entertainment uses the information we collect and the information you submit to provide our customers and patrons with superior levels of customer service and personalized products and offerings. We may use this information to create, offer and deliver products and services process transactions respond to inquiries about our products and services or comply with any legal and regulatory requirements.

Palace Sports & Entertainment adheres to all consumer oriented privacy best practices and guidelines and complies with all regulatory policies including the Federal Trade Commission (FTC) National Do Not Call Registry, the Michigan Unsolicited Email Act, the Federal CAN-SPAM act of 2003 and the Children's Online Privacy Protection Act of 1998 (COPPA).

With whom the information may be shared

No personal information of any kind under our control will be shared or disseminated to any third party without your consent. From time to time we may share your information with third parties who are service providers for Palace Sports & Entertainment. In the event that we do share personally identifiable information with a service provider, that information will be for the sole purpose of conducting Palace Sports & Entertainment business. These third parties will be held to the same privacy policy constraints as described herein.

Within Palace Sports & Entertainment and among our service providers, we restrict access to personal information to those who require it to provide products and services to you. Personal information we collect may be shared with the following:

  • Unaffiliated service providers including Palace Sports & Entertainment service providers
  • Government agencies, law enforcement officials, or other authoritative regulatory entities in order to comply with any law, ruling or injunction.
  • Other organizations with your consent
What choices regarding the collection, use and distribution of the information are available to you
  • You may update your information with us at any time
  • You may unsubscribe from any e-mail and print newsletters sent from us
  • You may request that your information be removed from our systems

What kind of security is in place to protect the loss, alteration or misuse of information under our control

Palace Sports and Entertainment values the trust you have given us with your information and takes precautions to insure that your information remains secure. We restrict access to your information to only those approved individuals who require this information to provide you with products and/or services on Palace Sports & Entertainment's behalf or to comply with any ruling as required by law.

If Palace Sports & Entertainment has reason to believe that a breach in security of your personal information under our control resulted in your personal information becoming public, you will be notified as soon as reasonably possible.

Children's Privacy Policy

Palace Sports & Entertainment takes our responsibilities to our younger patrons seriously. It is our intention to comply fully with the requirements of the Children's Online Privacy Protection Act and the Guidelines put forward by the Children's Advertising Review Unit of the Better Business Bureau. In accordance with the Children's Online Privacy Protection Act (15 U.S.C. 6501 et seq), Palace Sports & Entertainment has adopted special procedures applicable to personal information from individuals under the age of 13.

It is Palace Sports & Entertainment's policy not to solicit any personally identifiable information from individuals under the age of 13 for our use without notice to a parent or guardian. Palace Sports & Entertainment suggests that you discuss the following statements with your children.

In general, we do not knowingly collect personal information from children under 13 via our websites, and we use age screening mechanisms to help prevent children from posting data on the website, such as in our fan chat rooms.

Children are not permitted to provide personal information via our websites in respect to promotions or to enter these contests online. For these promotions, children may be required to print a copy of an entry form and have their parents sign and return the form to us.

From time to time, we may offer children the opportunity to enter promotions, contests or fan mailings. In these cases, the child will be asked to provide only the information reasonably necessary to conduct the promotion or mailing as well as his or her parent's or legal guardian's name and contact information.

Parents or legal guardians will be given the option to opt-out or decline the child's registration. A notification will be sent to the child informing him/her that his/her registration will not become valid if the parent or guardian unsubscribes the child from the activity. Palace Sports & Entertainment does not retain any personal information from an individual under the age of 13 if a parent or guardian unsubscribes his/her child.

All information provided to Palace Sports & Entertainment by the child will be deleted when unsubscribed.

How you can access or correct inaccuracies in the information

You can access your personally identifiable information that we collect and maintain online by logging into the account you created at registration.

If you are aware of any discrepancies in your personal profile, or would like to update or review the information you have with us, please contact us at any time.

Email -

Phone - 248-377-0100

Mail -

Customer Service,